Now, click through to find the perfect purple shampoo for you. “If you use purple shampoo too often, then yes, it can give your hair a purple tint,” explains Brown, who adds that “It can also make the hair look harder when you add too much purple.” To prevent a cotton-candy hue, only use purple shampoo once or twice a week, and supplement with a regular (color-safe) formula during other washes. 4P Blonde Enhancing Toning Shampoo, 8. “They help neutralize each other, meaning when you apply purple on top of yellow, it removes the yellow tones.” Shades of blonde-particularly color-treated, although all blondes are prone-can oxidize, which in turn brings out brassy and yellow tones.Ī word of caution: There is a chance purple shampoo could turn your hair lavender. “On the color wheel, purple and yellow are on opposite sides of each other,” explains Stephanie Brown, Master Colorist at IGK Salon SoHo. Why, you ask? Purple shampoo is color theory at its simplest: The temporary hue makes all types of light and blonde hair look fresh-from-the-salon bright. If you have blonde, platinum, or silver hair, you’ve likely been advised to incorporate a purple shampoo into your color-maintenance routine. A toning shampoo that strengthens, hydrates, and neutralizes brassiness while keeping hair hydrated from roots to ends.
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